The Australian Made Campaign is urging shoppers to support local manufacturers, farmers and retailers by looking for the Australian Made, Australian Grown logo this Christmas.
Australian Made Campaign Chief Executive, Ben Lazzaro, says the instantly recognisable (99%) and widely trusted (86%) green and gold kangaroo logo is the easiest way for shoppers to identify authentic Aussie products.
“Australian manufacturers produce some of the best products in the world and should be celebrated by shoppers here and overseas this festive season. Shoppers should look for the Australian Made logo to be sure they’re buying genuinely Australian products this December,” he said.
Shoppers should also consider the multiple levels of industry that are involved in making Aussie products – from fleece to fashion, paddock to plate and factory to shop floor.
“It’s been a particularly difficult year for Aussie farmers which makes Christmas the perfect time to rally behind rural and regional communities that not only make brilliant Aussie gifts but supply components, ingredients and materials for the gifts we buy.”
“Every dollar spent on locally made and grown products this Christmas will have a direct impact on the livelihoods of Aussie growers and manufacturers, and on the standard of living of the wider community,” Mr Lazzaro said.
Breakout box: Five reasons to buy Aussie this festive season