With increasing pressure to develop successful products quickly and respond to changing consumer expectations, sensory and consumer insights can play an important role throughout product development. In this session, Theresia Konrad explores how sensory science can be integrated into new product development and reformulation from the earliest stages through to launch and ongoing quality monitoring. Using a consumer-led approach, Theresia will highlight practical sensory methods that can support concept development, prototype testing, reformulation, shelf-life assessment and product consistency. This presentation demonstrates how accessible sensory tools can help NPD and quality teams make better-informed decisions and develop products that more closely meet consumer expectations.