Belinda Hazell is Principal Consultant at Optimum Standard, a Tasmanian based consultancy business that collaborates, consults, designs and empowers businesses. Belinda has a love for the land and how it is farmed, which has seen her become a leading advocate for the primary industry sector. Belinda actively contributes to fresh produce food and environmental safety. She is a past Board Director of Freshcare Limited – Australia’s largest on-farm Standards owner; Director with Rural Business Tasmania; Deputy Chair and Director on the Board of the Tasmanian Environmental Protection Authority, Emeritus Chair of Tasmanian Women in Agriculture, and a Board member of the Tasmanian Farm Innovation Hub. In 2018, Belinda was awarded a Churchill Fellowship to Investigate the use of horticultural QA Standards to stay ahead of social license demands. In 2022 Belinda was awarded an Order of Australia Medal for services to primary industry.